An Iconic Look at the Guess “30 Years of Sexy” Ad Campaign – Then and Now


I love this image of Claudia Schiffer back from her 1989 Guess ad campaign

Still looking fabulous and youthful, 23 years after her first ad campaign!

The brand Guess is celebrating their 30th anniversary this year and they chose former Guess girl Claudia Schiffer to model their anniversary collection.  She looks as stunning now as she did then!

Personally, I have not only always had a high appreciation for the Guess brand, but also for their ad campaign.  I can remember collecting Guess ads from magazines as early as the late 90′s and proudly displaying them on my closet door.

At a young age, I always felt like I could relate to the “Guess girl” and that I essentially was this girl, stylishly speaking.  If I were to define her, I would describe her as fashionably captivating and fiercely confident in who she is as a woman, which is always portrayed in her strong image.  She naturally radiates sex appeal, but always manages to maintain a high level of sophistication and class.  She’s a bombshell by day and a sex kitten by night.  Her style is edgy and also delicately feminine.

The collection features the brand’s greatest style hits within the past 30 years including leopard prints, cigarette jeans, black/white gingham, bold daisy prints, bustiers, and much more!  My favorite pieces from the collection include the Beverly Sophie Gingham Pant and the ever so classic Claudia Jean, which is a replication of the original from the early 90′s.

[Do you love the Guess campaign for their 30th anniversary?]

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One Response to “An Iconic Look at the Guess “30 Years of Sexy” Ad Campaign – Then and Now”

  1. Claudia still looks great, after all these years. it’s interesting how all those supermodels from 90s looks awesome, Linda Evangelista has also also been active this spring, I believe you saw her pics for Chanel eyewear campagne. I’m pretty sure they have some youth elixir hehe ;)
    @tomel611

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