For many people, finding the perfect lipstick can be a challenge and especially overwhelming when you have about a hundred shades staring at you, “Pick me, pick me!”
I love lipsticks and believe every woman should own at least one amazing lipstick, even if you’re a “lip gloss only” sort of girl.
Why do I love lipsticks so much? For me, lipstick is a total style accessory such as a beautiful cocktail ring or a stunning handbag. It really expresses your personality, style, and even what mood you’re in.
This has inspired me to write about how to choose your perfect lipstick shade and guidelines to follow for the next time you are faced with a sea of lipsticks without any sense of direction. Sometimes it can be really hard to choose a shade on your own, but if you know what exactly to look for, you can go to any makeup counter with confidence!
1- TEXTURE
Lipsticks come in various textures which will allow for them to look and feel very different.
* Matte: These are TOTALLY shine free. Your lips will have a more dry looking finish (rather than shiny) and typically last longer throughout the day than any other lipstick texture. Matte lipsticks are usually very pigmented meaning you can expect a very good color payoff.
* Sheer: These lipsticks have very little color payoff and usually allow for your natural lip color to shine through. The finish is usually glossy and sort of feels like you are wearing a chapstick or lip conditioner because it feels very lightweight (as if there is nothing on). The is ideal for someone who doesn’t want to feel like there is much on the lips and don’t want a ton of color.
* Creamy: These lipsticks feel exceptionally smooth on the lips because it has the most moisture. These lipsticks also have great color payoff and best for people that have drier lips.
* Frost: These lipsticks always have a high shine with a metallic finish. The color payoff can vary but almost always has more pigmentation than a sheer lipstick.
2- INSENSITY
In color theory, intensity refers to the saturation and brightness of a color. Meaning when choosing a lipstick, it’s good to consider how bright you want the color to be. Although red may seem like the brightest color, depending on its intensity, certain reds are not as bright as others.
3- VALUE
In color theory, value refers to the lightness or darkness of a color. Choosing how dark or light a shade is usually determined by a person’s personal comfort level and personal taste. I believe it’s good to have a variety of dark and light shades because depending on the overall look of the makeup, it’s good to have both options available. Plus, it’s great to be able to mix different shades and having both light and dark colors allows for you to do this more easily.
4- COLOR FAMILY
Determining a color family can narrow down the lipstick process tremendously. This simply means picking a general lipstick color such as: brown, pink, plum, coral, or red. Once you choose a specific color family, you can then examine all the different shades within it.
5- OCCASION
Are you going to a special event where you want your lips to pop? Or are you looking for an “everyday” shade that you can wear all the time? Keep in mind that depending on where you are going or what occasion this is for, your lipstick choice could vary tremendously.
6- SKIN / HAIR / EYES
It’s important to consider your skin tone, hair, and eye color when choosing your best personal lipstick shade. This is something that you may not have a good eye for initially, so it’s always good to ask for a second opinion from a friend or a makeup professional that can give you recommendations on shades that will best suit your personal coloring.
7- EYESHADOW
I mention this only because I find this to be extremely crucial in coordinating the right lipstick to complete a look. It’s important to always think about the OVERALL look you are trying to create with the makeup. If you are wearing a smokey eye, usually you want the lips to be soft. If you’re wearing very little eye makeup, you may want to make your lips be the main focal point in which your lipstick choice can afford to be more bold.
8 – PERSONALITY
This basically refers to your personal taste and what colors you are most drawn to are usually what best reflect your personality. I know for myself, I’m a very girly girl and typically stick to wearing pinks. However, being that I am a trendsetter and heavily into style, this specific personality type allows for me to also be experimental with my lipstick choices, meaning I like to wear the hottest new shades.
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Okay…now I am going to reveal my personal TOP 10 list of my all-time FAVORITE MAC LIPSTICKS. Being that I easily own about 100 lipsticks (I haven’t actually counted but this is probably a good estimate), I put a lot of thought into my list and narrowed it to PERMANENT lipstick shades that can be purchased at MAC at anytime. Although most of my lipstick collection consists of limited edition or discontinued shades, I thought it would only be fair to put together a list of shades that still exist.
My TOP 10 FAVORITE MAC LIPSTICKS!!!
1- “Saint Germain” – Bright, light bubblegum pink that is very blue based (cool toned)

I really love, love, love this color. It’s one of my favorite pinks because although it’s light, it’s coolness really contrasts nicely against my fair skin. It’s very flashy and bright for a light pink and totally why I love it!
2 – “Blankety” – Neutral beige with dusty pink undertone
It took me a few years to discover this color because this is not a shade that I’m usually attracted to being that it’s fairly nude. However, it’s a great neutral that’s soft but not totally nude where I feel like my lips have blended into my face. I wear this mainly when I wear a smokey eye look. I can’t imagine not having this color in my life!
3 – “Spirit” – Pinky beige brown
Another color I never in my life thought that I would love but this color totally flatters my face. It has a lot of color for a neutral and I just think I look amazing in it. This is a perfect daytime color.
4- “Kinda Sexy” – Neutral peachy pink
This looks semi-nude but still has color. It’s gorgeous by itself but being that it’s matte, I also like putting a little gloss over it for extra shine.
5- “Fanfare” – Warm pink with slight coral
This color is a nice warm pink without being too flashy while still brightening up my face.
6 -”Chatterbox” – Bright warm pink
This has always been one of my favorite lipsticks and not only does the name suit my personality (I’ve always been a chatty girl hehe), this shade of pink is beautiful!
7- “Costa Chic” – Bright coral with slight frost
This is a total statement lipstick right here and that’s why I love it. It’s really just pretty to look at and really stands out! Even though it’s coral, I sometimes like to put a nude gloss over it to get a light peach coral shade.
8- “Snob” – Light baby pink
Another great light baby pink but not as flashy as “Saint Germain.” I love this by itself although I find myself pairing it up with various lip glosses.
9- “Viva Glam III” – Deep brownish plum
This is my favorite dark lipstick shade. I love wearing dark colors sometimes because it just looks great against fair skin. I find this color to look really striking on me and also be sort of a statement piece because of it’s strong contrast against the skin.
10- “Impassioned” – Bright hot fuchsia pink

This is definitely a show-stopper. I only wear this on rare occasions and pair this up with an almost naked eye look (skin tone eye shadow) and black liner. I always get compliments on this lip. It’s just really stylish and bold.
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When choosing the perfect lipstick, remember to follow your instincts on the colors that catch your eye (obviously it stands out to you for a reason!) and be open minded to trying out different colors at a time. Although some women have no problem wearing the same lipstick for 10 years, I personally find that very boring. It’s more fun to be experimental and try new things, isn’t it? You just never know what you’ll discover! :)